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85% of qualified Internet traffic is driven through search engines, however 75% of search engine users never scroll past the first page of results.

Frequently Asked Questions:

• How do search engines work?
  Search engines help people find relevant information on the Internet.Major search engines have huge databases of web sites that surfers can search by typing in some text.Search engines send out spiders or robots, which follow links from web sites and index all pages they come across. Each search engine has its own formula for indexing pages; some index the whole site, while others index only the main page. Search engines decide the amount of weight that will be placed on various factors that influence results Some want link popularity to be the most important criterion, while others prefer meta tags.
• What search engines don't like
  Search engines now know of the following techniques and define it as "spam". Currently, sites that use invisible text are banned from most of the major search engines.
  - Meta refresh tags
  - Invisible text and overuse of tiny text
  - Irrelevant keywords in the title and meta tags
  - Excessive repetition of keywords
  - Overuse of mirror sites (same sites that point to different URLs)
  - Submitting too many pages in one day
  - Identical or nearly identical pages
  - Submitting to an inappropriate category (for directories)
• Problem with dynamic generated sites
  Web Sites with Dynamic created pages also block Web crawlers. While it's great to give visitors unique experiences, tailored to their needs, the techniques you use to do that could stop search engines from indexing your content and hence could greatly reduce your potential traffic. Dynamically generated pages are created on the fly from a variety of elements held in databases. Typically such pages have a question mark (?) in the URL (or not). When a search engine crawler arrives at such a page, it captures the content but halts immediately, and will not follow the links, because it sees ahead of it an infinite number of pages -- a black hole that would bring it to a crash.
• Search Engine Ranking factors
  Every search engine has its own algorithm - a formula for indexing and scoring web sites. Search engines attempt to give their visitors most relevant results by constantly improving their formulas. They analyze page elements and other factors to determine what combination is best for most appropriate results. Search engines form partnerships and buy technologies to improve their algorithms. They combine many factors with a different weight placed on each one.
• Title Tag
  HTML Title describes the contents of your web page in one sentence. This title is most likely to appear in search engines' results and in bookmarks. It is also the first thing that a spider sees on your page. Therefore, the title has dual importance since it will be seen by both people and search engines.
• Keywords in the URL name
  The URL name is the name of the site, such as search engines. Although the whole URL would look like this:
  http://www.searchengines.com, the part that the search engines are interested in is "search engines."
  Recently, search engines started to use keywords in the URL as a part of their ranking formula. One of the search engines that uses it is Google. Google is extremely important because Yahoo! selected it as a provider of their non-directory search results. Google's ranking formula should receive more attention than ever because Yahoo! accounts for at much as 50% of traffic to many sites.
  Name files with keywords
  Consider alphabetical priority
  Look for a URL name with keywords in it
• Link Popularity
  Link popularity is much more than a number of links that point to a site. Search engines have been able to come up with sophisticated formulas that go beyond numbers. Link popularity and the quality of links, are currently determined by the following three factors
  Number of Links - The more, the better. Although having several irrelevant links is not as effective as relevant ones, it's better than nothing. Inktomi, a provider of search results to engines like Hotbot, still values the number of links more than anything else.
  Relevance - Search engines want links from pages that are relevant to your site. This can include your competition, supplier, or anyone else in the same category.
  Google measures relevance through its Page Rank formula, along with other engines such as Hotbot and Altavista. This lets people, rather than meta tags, determine how high a page ranks. If a similar site links to you, they probably found your content to be interesting.
  Link text - This refers to text used in a link, the text that people will click. For example:
  SearchEngines.com or Search engine guide or Click here all link to the same place, but use different text. Obviously, the use of keywords in the description of a link is beneficial.