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HTML
Optimization
One of the most important things a legitimate professional search
engine optimizer can remember to do is check all of the HTML
tags for a page and make sure that they are optimized. If you
are unclear as to what HTML is, it is the code that makes up
a web page. For everything that a web master wants to do
to the appearance of a site, there is a tag to make it work.
This works also for search engine optimization.
There are many HTML tags that the search engines include
into their algorithms for inclusion into their database. There
has been extensive research done we 8 years in the search
engine optimization industry, as to the effectiveness of keywords being
placed in each respective HTML tag and which search engines use each of
them in their ranking process.
We realize that when designing and building a web page the designer is focused
on the aesthetics of the page and not about the optimization aspect of development.
We cannot only help the people who would like us to design them an optimized
web site and the redesign sites, but we can also take your current web site
and optimize it without having to redesign it.
HTML Optimization Tips |
- HTML Code to Optimization
When the search engines come to your web page, they have a number of
things that they are going to be looking for
- Text, text, text, and more text
- Keyword rich text
- Title tags
- Links and Link titles
- Alt tags
- A keyword density percentage
- H1 Tags
- Large text sizes
- No Frames tag if using Frames
- Body Tags
There are many tags that the search engines take into consideration
when deciphering a web sites rank. HTML Body tags are useful, how to
use them, and which ones we use for optimization.
- Head Title Tag
- Meta Keyword Tag
- Meta Description Tag
- Heading Tags
- Comment Tag
- No Script Tag
- Image ALT Tag
- Title Tag
The Title tag is one of the most important things that you can optimize
for some search engines, and can either make or break your rankings.
Don’t use search engine stop words or words like “Home,
Default or Index. Use your most important keyword or keyword phrases.
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- Meta Keywords Tag
The Meta Keywords Tag used to be the one of the keys to search engine
optimization. While this isn't the case anymore, the Keywords Tag is
still of some importance and can be used to benefit your web site. The
keywords tag should contain words or phrases that are relevant to the
content of your web site
- Meta Description Tag
When creating your Meta Description Tag you must adhere to the guidelines
that the search engines have in place. For example, there is a limitation
to the number of characters that you can use in your Meta Description.
Another thing to keep in mind is that some of the search engines and
directories use the keywords in the description as a way of determining
if your site is relevant to the search performed. This is also where
concepts and strategies like keyword proximity come into play and is
a high factor for your search engine ranking.
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Contact our Search Engine Placement Professionals
1-888-398-4703 or International ++1 760-736-3700
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